"I am going to come and burn the house down...but you will blow me first." -Mel Gibson
Questions? Compliments? Concerns? N00dz? theurbanaesthete (AT) gmail.com
Veuve Clicquot x Marc Jacobs fingerless cashmere gloves. #accessories #brandcollaborations #marketing
2nd January 2013
I am impressed with your new campaign, Stoli. Send me a case.
Notes: 4
Oh you fancy, Pellegrino?
Media fragmentation has led to not only an abundance of choices for consumers but an abundance of challenges for brands. Consumers can now choose exactly how and when they interact with a brand. And so brands have to decide how to reach those consumers most effectively, considering not only the many different channels now available—Internet, TV, radio, mobile, print—but also who uses each channels and how they like to be spoken to. Someone who watches hours of TV is not the same as someone who watches the same programs on an iPad. How are brands supposed to connect with today’s audience, which wants different things from all the media it uses? Consistency is the key. Hit the media channels with a consistent brand message, and not only will you gain a handle on today’s fragmented media, you’ll create a brand that is trustworthy— a vital necessity in a hesitant climate. It’s no good letting a brand fragment. Okay, so the same product is used by different people. Still, if you have different marketing strategies dependent on who you’re talking to, the message gets confusing. Add relevancy into the mix, and suddenly you’re looking at a powerful combination. Consistency and relevancy together ensure a universal approach that covers all consumers, no matter what technology they like to use, with a message they’ll want to hear. It’s why all cultural movements have to be relevant. Indeed, only this week Unilever, the second largest advertiser in the world, insinuated that its strategy now is to make its brands media properties in their own right, focusing on content and relevancy in a world where media, entertainment and brands are rapidly converging. So the message is actually very simple, if you ask my fellowStrawberryFrogers: In today’s fragmented world, just stick to the same page!
This Banksy quote from Cut It Out has been making the rounds:
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
Compare to what ad man Howard Gossage was saying 50 years ago in “How To Look At Billboards,” quoted in The Book of Gossage:
Outdoor advertising is peddling a commodity it does not own and without the owner’s permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on unintentional violations of their air space. The individual’s air space is intentionally violated by billboards every day of the year.
But doesn’t everything visible violate one’s air space? Not at all. Visibility is not the only consideration. The Taj Mahal, street signs, the Golden Gate Bridge, a maze of telephone wires, even a garbage dump–however they may intrude on the eye–are not where they are merely to waylay your gaze; they have other functions as well. A billboard has no other function, it is there for the sole and express purpose of trespassing on your field of vision. Nor is it possible for you to escape; the billboard inflicts itself unbidden upon all but the blind or recluse. Is this not an invasion of privacy? I think it is, and I don’t see that the fact that a billboard is out-of-doors make the slightest difference. Even if it were possible for you to not look at billboards if you didn’t so choose, why in the world should you have to make the negative effort? Moreover, this invasion of your privacy is compounded in its resale to a third party. It is as though a Peeping Tom, on finding a nice window, were to sell peeps at two bits a head.
Thus we see that what the industry has to sell doesn’t really belong to it. It belongs to you.
Filed under: advertising
Reblogged From austinkleon
Is it always illegal to force feed copywriters from the 50’s bags of dicks?
Vaginal tightening gel? On the srs?
Untitled
Acrylic on board
Lucky Strike ad campaign (Spain)
coopsplace: Mos Def - New World Water
Sterner here.
People often forget how prolific Mos Def is. Granted, he did it to himself with all of his corny MTV appearances and trying to be an “actor” and whatnot, but that shouldn’t erase the great work the man has done alone as well as with Talib Kwali in Black Star. New World Water is the last track on a great album from ‘99, Black on Both Sides. It does what good hip hop is supposed to do: give you something to bob your head to while making you think. The lyrics are simplistic but riddled with truth. As the world continues to degrade itself the name of greed, this song stands as an ironic testament to the late 90’s, the last decade of the century Before the Fall.
NEW WORLD WATER
New World Water make the tide rise high
Come inland and make your house go “bye”
Fools done upset the Old Man River
Made him carry slave ships and fed him dead niggas
Now his belly full and he about to flood somethin’
So I’ma throw a rope that ain’t tied to nothin
Tell your crew use the H-2 in wise amounts since
it’s the New World Water; and every drop counts
You can laugh and take it as a joke if you wanna
But it don’t rain for four weeks some summers
And it’s about to get real wild in the half
You be buying Evian just to take a fuckin’ bath
Heads is acting wild, sippin poor, puffin dank
Competin’ with the next man for higher playin rank
See I ain’t got time try to be Big Hank,
Fuck a bank; I need a twenty-year water tank
Cause while these knuckleheads is out here sweatin’ they goods
The sun is sitting in the treetops burnin’ the woods
And as the flames from the blaze get higher and higher
They say, “Don’t drink the water! We need it for the fire!”
New York is drinkin it (New World Water)
Now all of California is drinkin it (New World Water)
Way up north and down south is drinkin it (New World Water)
Used to have minerals and zinc in it (New World Water)
Now they say it got lead and stink in it (New World Water)
Fluorocarbons and monoxide
Push the water table lopside
Used to be free now it cost you a fee
Cause oil tankers spill they load as they roam cross the sea
Man, you gotta cook with it, bathe and clean with it (That’s right)
When it’s hot, summertime you fiend for it (Let em know)
You gotta put it in the iron you steamin with (That’s right)
It’s what they dress wounds and treat diseases with (Shout it out)
The rich and poor, black and white got need for it (That’s right)
And everybody in the world can agree with this (Let em know)
Consumption promotes health and easiness (That’s right)
Go too long without it on this earth and you leavin it (Shout it out)
Americans wastin it on some leisure shit (Say word?)
And other nations be desperately seekin it (Let em know)
Bacteria washing up on they beaches (Say word?)
Don’t drink the water, son they can’t wash they feet with it (Let em know)
Young babies in perpetual neediness (Say word?)
Epidemics hoppin’ up off the petri dish (Let em know)
Control centers try to play it all secretive (Say word?)
To avoid public panic and freakiness (Let em know)
There are places where TB is common as TV
Cause foreign-based companies go and get greedy
The type of cats who pollute the whole shore line
Have it purified, sell it for a dollar twenty-five
Now the world is drinkin it
Your moms, wife, and baby girl is drinkin it
Up north and down south is drinkin it
You should just have to go to your sink for it
The cash registers is goin “cha-chink!” for it
Fluorocarbons and monoxide
Got the fish lookin cockeyed
Used to be free now it cost you a fee
Cause it’s all about gettin that cash money
I don’t know who invented the phrase “Turn in your man card,” but whoever it is should be taken out in the street and have his balls stomped on by a fucking marching band. Every Sunday, I’m now subjected to some goddamn Miller Lite ad where the guys in it are like, “ZOMG! You’re drinking a generic light beer? YOU’RE SUCH A FAG!
Turn in your man card, faggity fag fag!” As if drinking Miller goddamn Lite is somehow a manly endeavor. This shit needs to stop. There’s no such thing as a man card. If there were, it would be the single most douchetastic thing in the history of the world. Darren Rovell would keep 12 of them in his money clip. Advertisers and film studios love to exploit the whole supposed male identity crisis they think America is suffering through right now. What’s that? You won’t drink Miller Lite? DURRRRR THEN I GUESS YOU’RE JUST A WALKING VAGINA DURRRRR BUY OUR SHIT.
No. Fuck you. If I want to drink some piss warm generic light beer, I’ll do it. If I want to take a tandem bike ride with Peter King and enjoy a citrusy Shock Top while watching the sun set, I’ll do it. You want my man card? Take it. COLLECT ALL OF THEM. You get enough man cards and I bet they’ll give you a $10 rebate at the Ed Hardy Shop. I don’t need it. I’m not a real man. I listen to Snow Patrol. I drink rum and Diet Cokes. I like a good number of Hugh Grant movies. I don’t give a shit. I do what I fucking want, which should be the first and last stupid retarded “man law” ever. Everything else is superficial bullshit.
Next time someone tells you to turn in your man card, reward them with a boot to the teeth and a shit on their porch. And never drink Miller Lite. It’s dogshit.
Semantic noise occurs when different people have different meanings for different words and phrases or when the arrangement of words confuses the meaning. If you ask a New Yorker for a “soda” and expect to receive something that has ice cream in it, you’ll be disappointed. The New Yorker will give you a bottle of what is called “pop” in the Midwest. An advertising copywriter penned the following slogan for a cough syrup company: “Try our cough syrup. You will never get any better.” An article in a college newspaper included the following: “A panel of representatives from the sports world met to discuss performance-enhancing drug use at the Journalism School last night.” Noise can also be mechanical. This type of noise occurs when there is a problem with a machine that is being used to assist communication. A TV set with a snowy picture, a pen running out of ink, and a static-filled radio are all examples of mechanical noise. A third form of noise can be called environmental. This type refers to sources of noise that are external to the communication process but that nonetheless interfere with it. Some environmental noise might be out of the communicator’s control—the noise at a restaurant, for example, where the communicator is trying to hold a conversation. Some environmental noise might be introduced by the source or the receiver; for example, you might try to talk to somebody who keeps drumming her or his fingers on the table. As noise increases, message fidelity (how closely the message that is sent resembles the message that is received) goes down. Clearly, feedback is important in reducing the effects of noise. The greater the potential for immediate feedback—that is, the more interplay between source and receiver—the greater the chance that noise will be overcome.The Dynamics of Mass Communication. Media in the Digital Age, Tenth Edition, Joseph R. Dominick
I buy beer based on the labeling. This is douchey, but I blame it on being a marketing major.
This beer has a redhead on it. SOLD!
I, too, am suseptible to marketing.
But Capital One can fuck off, Alec Baldwin be damned.
